Global strategy Essay Example | Topics and Well Written Essays - 2500 words - 1

Global strategy - Essay Example The legal status and necessary accreditations of the institute has been mentioned in the business plan. The plan elaborates on the management processes and the setting up of various departments in the institute. The market situation in terms of prospect for the business school has been analysed. A suitable marketing strategy has been formulated keeping in mind the market situation. The marketing plan involving the implementation of the marketing strategies has been discussed. The marketing plan elaborates on how the business school hopes to reach out to their target customer and handle the competition. The sales target and forecast has been discussed. The prerequisites for setting up the institute in terms of operational requirements, licensing, establishing supplier relationship and insurance needs have been discussed. The present and the future financial scenario of the business school have been analysed in the plan. The plan has explored the scope in the education market through a n internal and external environment analysis. The plan includes a SWOT and PEST analysis. The business risks associated with setting up the business school has been discussed. The business school in the long run is expected to yield significant profits to shareholders. The primary aim of the new business is to initially establish itself as a reputed Business School in UK. The business school has a global approach and will allow admission to students from other countries as well. They plan to later open subsidiaries in other countries. The initial focus is on attracting students from Australia and United States of America. The number of students opting for higher education has increased in UK. Consequently there is a need for Business schools which can provide quality education (Fry, 2009). The Director of the business school has an experience of twenty years in the UK educational system and his